Marketing

Digital Marketing Specialist Resume Example

Digital Marketing Specialist with 4 years driving growth across SEO, PPC, and social channels. Increased organic traffic by 180% and reduced CPA by 35% across client portfolios.

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Key Skills for Digital Marketing Specialist

Technical Skills

SEOGoogle AdsFacebook AdsGoogle AnalyticsContent MarketingEmail MarketingA/B TestingMarketing Automation

Soft Skills

Data AnalysisCreative ThinkingCommunicationProject Management

Work Experience Examples

Digital Marketing Specialist

2021 – Present

E-commerce Brand

  • Grew organic traffic from 50K to 140K monthly visitors through SEO and content strategy
  • Managed $500K annual ad budget achieving 4.2x ROAS across Google and Meta campaigns
  • Built email automation flows increasing customer lifetime value by 28%

Marketing Coordinator

2019 – 2021

SaaS Startup

  • Launched content marketing program generating 500+ qualified leads monthly
  • Optimized landing pages improving conversion rate from 2.1% to 4.5%
  • Managed social media accounts growing follower base by 300% in 12 months

Professional Summary Example

"Digital Marketing Specialist with 4 years driving growth across SEO, PPC, and social channels. Increased organic traffic by 180% and reduced CPA by 35% across client portfolios."

Use this summary as inspiration. Tailor it to your own experience, quantifying achievements wherever possible.

ATS Resume Tips for Digital Marketing Specialist

1

Quantify traffic growth, conversion rates, and ROAS

2

Show multi-channel campaign management

3

Include A/B testing and optimization stories

4

Mention marketing automation tools used

Common Questions

What certifications help digital marketers?
Google Analytics, Google Ads, HubSpot Inbound Marketing, and Meta Blueprint. Data analysis skills (Excel, SQL) are increasingly valuable.
How do I show ROI on a digital marketing resume?
Use specific metrics: "Increased organic traffic by X%," "Reduced CPA to $Y," or "Generated Z qualified leads monthly."

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